mermaids and the climate

How can a cartoon like character use celebrity culture to communicate the urgent need for action on climate change?

From 2002 to 2009 we worked closely with Campaign Against Climate Change (CACC) creating many scenarios, props and characters which featured in the international press, and helping them establish an annual Climate March - which now takes place each December.

In the early noughties, protests were expected to be highly confrontational, and there was a distinct stigma against those who were involved in even the most peaceful of events. Using costume was a way of being both visible, and more celebratory, and going beyond placards and the potential overuse of frightening statistics (however real these may be). It was also a way of being part of the shift within climate activism from protesting *against* harmful policies or attitudes to protesting *for* the positive picture of what the world could look like if action were to be taken,

Over the years both the costume and the performance have evolved, and the mermaid's blue skin and performance have became a news and picture editor'’s favourite, appearing in media worldwide, notably on the front cover of The Sunday Times.

Lucy continues to appear at climate events as a roving performer, often improvising speech and song and recruiting bystanders and other demonstrators to become part of the show, the spectacle, the media event.

Whether working spontaneously, or collaborating with other groups the aim is to make the street a theatre, and to use charm, glamour and irreverence to get the climate message through.